About Us

Welcome to The Reason Why, where travel meets local culture. Our journey as a curator of travel retail specialty stores began in 2017, with the creation of Havana Collection at Miami International Airport. This inaugural boutique is a tribute to Cuban culture, offering apparel, accessories, and souvenirs that echo the vibrant spirit of Little Havana.

Our mission is to encapsulate the essence of the cities we love and share it with you through our thoughtfully designed stores. Since our inception, we’ve grown rapidly, celebrating Miami’s eclectic culture through an additional three stores across three terminals.

At Sand & Surf, we pay homage to the iconic beaches of Miami with resort wear that captures the casual elegance of our shores. For those drawn to the spirit of the Caribbean, Little Havana at MIA presents a fusion of fashion, featuring traditional guayaberas, linen dresses, and unique accessories that tell a story of heritage and style.

Our passion for bringing local culture to airport travelers has only intensified. With plans to expand our presence to more airports across the United States, we are dedicated to giving you an authentic slice of Miami – and tomorrow, perhaps a taste of your own city’s culture.

As you navigate through our stores, we hope you’ll feel the pulse of Miami – a city known for its warmth, flair, and vibrant lifestyle. Join us on this adventure as we continue to bring the heart of different cities to your travel experience.

We invite you to explore our retail havens and take a piece of Miami’s soul with you wherever you may go